WEBSITE ANALYTICS
GOOGLE ANALYTICS

COLLECT ANALYTICS

An analytical tool such as Google Analytics works on the basis of registering a Google Analytics account for your website. This generates a code snippet which is included on each page of your website (via a complex network of tools like Google Tag Manager, Google Tag Assistant etc). This is done once-off.

Then, whenever a site visitor surfs your website, this code snippet activates the automatic collection of a host of statistics including the demographics of the visitor, how they entered the page using which search terms (if applicable), how long they stayed and how they exited the page and much more.

One can then log into Google Analytics at any time to view and drill down into these metrics, collated into meaningful graphs, per specified time period, or even comparing period-on-period metrics to better assess trends. Interpretation of these complex reports takes time, statistical ability and marketing skill and is invaluable for improving conversions.

The setting up of Analytics is a once-off task. The ongoing interpretation of analytics should be done at least monthly. If you know how to interpret data, you may be able to do this yourself. Most people without a statistical or data analytics background don't, so we offer this service on a monthly retainer or per-time basis and we can also do the marketing strategy refinement, new niche definition or perform custom website tweaking to help you implement recommendations and increase conversions.

Empower yourself with Analytics. A small investment of money and time can make you much more income!

• Marketing Strategy & Synergy

EXTRACT METRICS (EXAMPLE)

Here follows a short real world extract from a longer monthly report of one of our clients. They don't run any Google Ads or Social Media campaigns, this is all organic traffic. Also note the increase in traffic from the same month a year ago.

INTERPRET ANALYTICS

The example shows a 1-month high-level analytics report excerpt from one of our clients. This website gets great organic visits from good SEO that could be further enhanced with highly targeted Google Ads campaigns. Here follows more examples of how statistical indicator trends can benefit you:

If most people bounce (i.e. exit) your website from your "Prices / Rates" page: they want what you offer, but they found the pricing too high, too low or plain confusing, or there was no clear next step for them.

If 80% of your web traffic comes from mobile devices: you'd better have a mobile friendly website to avoid being penalised by search engines!

A sharp increase in German tourists visiting your website: a German translation could bring a huge increase in conversions and income.

Pages that are never visited: they could be dead, or simply dilute your SEO juice - rethink, refine or remove.

Visitors don't click through to a page you intended for them to see next: fix the flow.

Seeing the search terms that landed people on your website: may mean tweaking of your SEO or refining your Adwords campaigns.

If web visitors dropped sharply year on year: get to the cause of it or revisit your marketing strategy.

• Paid Search: Google Ads