Do the Quiz Now
DIGITAL GROWTH STRATEGIES & CONSULTING
If your business is running well, you may want to look into digital marketing growth strategies to help you grow it to the next level. Make sure these prerequisites are in place: professional website, digital ad campaigns and clear digital marketing strategy.
Business expansion comes with pitfalls. Stay agile in growing WITH your growing market's needs! Be ready for inevitable growing pains and try these incrementally: Direct Targeting, Social Media, Newsletter Campaigns & Complex Growth Strategies.
Facebook, Instagram etc. are how social groups communicate now. Good & bad news can go viral in minutes, it's a source of social proof.
You build an audience if you post relevant information regularly, follow the protocol of supporting other small businesses in your area, and reposting information congruent with your brand.
Social Media must be used in an integrative way (supporting the brand, looping between website & media, and continually building a follower base).
Using the Facebook Pixel (or Adwords re-marketing) can also increase your audience and boost your conversion rate.
Help your target market even if no immediate sale is on the cards, else your small business will stagnate. You know a LOT about what you offer and about your target market. Educate, share resources or solve problems experienced by your market via newsletters sent to your Database, or via Blog posts (or both).
Apart from building an audience who'll benefit, your personal style will naturally select more of your ideal clients. Newsletters must be sent consistently, follow privacy & unsubscribe protocols and use a program to track the performance of each newsletter.
Blog articles and newsletters should include links to the relevant pages on your professional website, which will help build traffic.
After acing the preceding 2 steps, first try Direct Targeting: contact those who may benefit from sharing. E.g. if you run a transport business, connect with complexes where the landlord can give you a headsup on tenants giving notice. Include professional organisations, competitors and complimentary services.
With a plan, Google & telephone, you can do a LOT to grow your brand and business.
Then the big gun strategies: be crystal clear about your USP's, diversify your offering, open another branch, franchise it, license it where appropriate, buy out a competitor, integrate with your supply chain, target new markets or go into cooptition alliances. Target large corporate or governmental clients if you can stomach it.
Many entrepreneurs avoid business and digital marketing consulting services, imagining laborious work sessions, thick documents and a large bill, or they've burnt their fingers with self-proclaimed "consultants" in the past. By contrast, we've been formally trained in Business Consulting, IT Consulting & Digital Marketing Consulting. We know that entrepreneurs can be notoriously self-directed, but we can help you with your blind spots.
Most know us for our great websites, Adwords results and digital marketing. Decades of consulting experience have crafted us into expert business consultants who offer affordable, simple, straightforward, honest and independent advice.
Most business challenges are solved by more income via a great website or better-targeted ad campaigns. Beyond that, our consulting services cover functional business areas:
Strategy Consulting - beyond a broad marketing strategy, it includes the personality, geography and niche gaps present in our client's sphere. We creatively scan what is similar, different, unique & challenging; a prerequisite to a successful Business Plan.
Business Consulting - most like traditional consulting touching on the who/what/when/where/how of functional business areas, but informal and to the point.
Survival Coaching - we take it upon ourselves to offer survival advice frequently. Many small businesses cease to operate: not through lack of profit, but because the small business owner burns out, or worse, becomes critically ill. Wearing too many hats, not asking for help, not using tools & techniques to decompress and destress, not taking vacations, not keeping balance in family-work-fun - this impacts business success! Small businesses only exist because of small business owners. Self-care is a small business success secret - to outlast your competition!
IT Consulting - your web strategy as well as IT tools for your industry (e.g. Nightsbridge in Hospitality Services). A simple spreadsheet can become a key tool, or you may need an e-commerce solution with a shopping cart.
Operational Consulting - a common small business weakness is for a business owner to know what's cooking in the business - in his or her head! Every business should have an operational manual of processes to be followed by someone standing in for the business owner in case of illness, vacation or worse. Operational process flows are tweaked for efficiency gains.
Financial Consulting - no entrepreneur survives for long without a budget. We set up a basic budgeting tool for you and train you on it. We also recommend Luminous Instant Accounting offered free to FNB business account holders - it saves hours of work and keep you up-to-date with your small business accounting and tax/vat returns.
To ensure your business' best chances of survival, have a solid foundation in place before you embark on growth projects, as growing pains without agility will make matters worse.
In our experience, the key shift required before businesses can seriously grow, is the owner's willingness to delegate and outsource - without this, real growth will harm you.
Take stock and take action. Start off by ensuring you have a top class photo portfolio for your business. We also find that most clients who approach us for help with advanced growth strategies still need to get their operational systems and processes bedded down, or to catch up on an admin backlog - we can help you!
Our digital marketing consulting can help you leverage limited resources for maximum benefit of your business. It is about best practices, and about independent perspectives to overcome any blind spots. It's about streamlining for better profitability.
We're on your side!
+27 (0)76 957 3734
E-mail Us Now
Follow us on Facebook
Stay informed via our BlogClients ALL OVER SOUTH AFRICA & beyond as we work remotely.
Office: Postage Stamp, Sedgefield,
Knysna, Garden Route, Western Cape
Postal: Box 62, Sedgefield, 6573
Get our FREE Digital Marketing Newsletter. You can unsubscribe any time and
we will always keep your info private.
