GOOGLE ADS
PAID SEARCH

ORGANIC vs PAID SEARCH

Organic Search placement is free, but takes a long time to work and largely out of your control. Paid Search costs you, but offers instant results, under your control.

IF your website has excellent SEO, all your web pages are indexed and getting lots of relevant traffic so Google ranks your website well, THEN it may come up high in the SERPs (Search Engine Results Pages) for your search terms.

To overcome your limited influence over how search engines rank your website organically, buy web clicks via Google Ads.

Professional Google Ads campaigns target your ideal client, when they need you, and show your ads at the top of the SERPS at a cost. You have total control over your budget, ads, timing and target demographic.

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PAY PER CLICK

Google Ads are very powerful and cheap if set up professionally; an expensive mine-field if not!

While the Google Ads concept is simple, its correct implementation is complex and technical. An Adwords expert will create highly targeted campaigns and well-written ads leading to relevant landing sites to boost your Quality Score: your Cost-Per-Click drops and your Click-Through-Rate increases over time.

You pay Google for each qualified click to your website. If you pay for unwanted or unconvertable clicks, it's due to poor campaign set-up or lack of management.

Ongoing professional management by an Adwords manager reduces your campaigns costs while optimising to improve Google's Quality Score, which further reduces costs.

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GOOGLE ADS EXPERTISE

If you need a Google Ads campaign, or have an ineffective campaign that is costing you too much, get a qualified Google Ads consultant who knows the success factors of quality Google Ads campaigns.

Inputs include: Marketing Strategy, USP's, Ideal Client, Analytics, budget, relevant Landing Pages, key phrases to be found for plus those you DON'T want to pay for.

We will refine the search terms via keyword tool research (plus our secret recipe!) and then meticulously construct the campaigns, ads, keywords, bids, demographics and other targeting mechanisms in the tool.

Ongoing management includes the review of your Analytics and campaign results in order to tweak key phrases, adjust bids and add negative key words.

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PPC TRAIL

If you are new to Google Ads, we'll teach you the terminology and guide you along the process. You cannot afford to ignore this targeted & cost-effective marketing channel.

This is work we love and excel at!

CAMPAIGN NEEDS & TIMING

Costs are tailored to your budget and needs; though the important point is that you only pay Google (or whichever search engine you use) for actual targeted searches that click through to your website.

In paying for the setting up of the Google Ad campaigns, as always, you get what you pay for! We offer the setting up of professional paid search Google Ads campaigns at reasonable fees. The client's input can reduce costs, i.e. if the client is clear on USP's, anchor products, shoulder niches and key phrases. We also offer a full turn-key service if required: we analyse your marketing strategy, do competitive analysis of key words, shoulder niches and anchor products.

Setting up campaigns can take from 1-3 weeks depending on the number of campaigns.

All campaigns require ongoing monitoring and ad campaign management on a retainer service.

MEASURABLE ROI

Adwords metrics allows you to assess your results and to adjust your budget, bids or even pause your campaigns. If Google Ads are not bringing in good business for you now, it wasn't set up by an experienced Google Ads professional.

See extract from a real B-2-B client's Google Ads metrics for a month: how would you like 19 conversions (sales & targeted enquiries) at the cost of a meal out and at a CTR (Click-Through-Rate) much higher than the industry average (8.83% versus the average of 2.41%)?