DIGITAL MARKETING
CONSULTING

SMALL BUSINESS ADVICE

Most business challenges are solved by more income via a great website or better-targeted ad campaigns. Beyond that, our consulting services cover functional business areas:

INDEPENDENT PERSPECTIVE

Strategy Consulting - beyond a broad marketing strategy, it includes the personality, geography and niche gaps present in our client's sphere. We creatively scan what is similar, different, unique & challenging; a prerequisite to a successful Business Plan.

Business Consulting - most like traditional consulting touching on the who/what/when/where/how of functional business areas, but informal and to the point.

Survival Coaching - we take it upon ourselves to offer survival advice frequently. Many small businesses cease to operate: not through lack of profit, but because the small business owner burns out, or worse, becomes critically ill. Wearing too many hats, not asking for help, not using tools & techniques to decompress and destress, not taking vacations, not keeping balance in family-work-fun - this impacts business success! Small businesses only exist because of small business owners. Self-care is a small business success secret - to outlast your competition!

FUNCTIONAL ADVICE

IT Consulting - your web strategy as well as IT tools for your industry (e.g. Nightsbridge in Hospitality Services). A simple spreadsheet can become a key tool, or you may need an e-commerce solution with a shopping cart.

Operational Consulting - a common small business weakness is for a business owner to know what's cooking in the business - in his or her head! Every business should have an operational manual of processes to be followed by someone standing in for the business owner in case of illness, vacation or worse. Operational process flows are tweaked for efficiency gains.

Financial Consulting - no entrepreneur survives for long without a budget. We set up a basic budgeting tool for you and train you on it. We also recommend Luminous Instant Accounting offered free to FNB business account holders - it saves hours of work and keep you up-to-date with your small business accounting and tax/vat returns.